FIGHT SMART

The playbook for building a well-oiled, high-performance business that runs without you, aligns every role, and dominates your market with structure.

Install the Contractor Scoreboard & Operating System™, so your team runs the business, and lead the entire company with just one weekly meeting.

Systemize execution. Eliminate chaos. Scale to 8 figures and beyond without carrying the whole company in your head.

Is Your Business Stalling, or Scaling?

Most contractors push their way to 7 figures through sheer hard work.

But what got you here is exactly what’s holding you back:

SOPs live in your head, not in your business
Jobs run on memory and trust, not process and proof
Communication is scattered, delayed, or dropped
No one tracks execution performance, so mistakes repeat
You’re still the one holding it all together

This is the silent weight you carry as a founder.

Fight Smart shows you how to take it off your back and spread it across your team, for good.

Built in the Field. Proven at Every Level.

Nelly Perez built what’s in this book by doing the work in the field, in the office, and in the chaos of fast-growing companies.

At McDonald’s, he saw how checklists let teenagers run million-dollar stores without making mistakes
At AT&T, he learned how a scoreboard drives performance across massive teams
At TOTO, he witnessed how SOPs with baked-in quality control ensured precision across everything, and how process, not people, protected performance at scale
He’s worked directly with $100M founders, watching how elite companies scale through systems

Later, he:

He read the books, hired the coaches, and tested everything in the real world, then adapted it and proved it in the trades.

That system became EIDN™, and this book gives you the full framework.

Fight Smart teaches contractors how to lead with scoreboards, SOPs, and systems that make the business run without them.

What You'll Learn Inside Fight Smart

The habits, scoreboards, and systems that hardwire execution into your business:

Daily task and job execution with built-in quality control
SOPs that actually get followed and not ignored
Scoreboards that show who’s executing and who’s not
Performance data to coach, promote, do raises, and bonuses, with clarity
A 1-hour weekly meeting rhythm that keeps the whole business aligned
A clear framework to scale without becoming the bottleneck

This Is for You If:

You’re doing $500K+ and want to scale without cracks forming
You’re at $1–3M and still in the middle of everything
You’re at $5–10M and know your business won’t scale without stronger infrastructure
Your team is capable, but the systems aren’t keeping up
You’re tired of being the scoreboard, the SOP, and the safety net

Order the Book. Get These Execution Tools Free.

Along with your copy of Fight Smart, you’ll get 4 free bonuses to apply the system right away:

EIDN Execution Score™

Take the 5-minute diagnostic to uncover where chaos is hiding in your company

KPI Scoreboards (Spreadsheet)

Track execution across sales, operations, and fulfillment

Team Habit Tracker (Spreadsheet)

Use this daily tracker to build discipline into every crew and team

Weekly Meeting Agenda Template (Google Doc)

Lead your company in 1 hour a week, without dropping the ball

About the Author

Nelly Perez

Nelly Perez is the founder of EIDN™, the first contractor scoreboard and operating system built to track and manage team performance across the trades.

He built and scaled a marketing agency that helped over 500 home service businesses grow.

He acquired, restructured, and exited a home service company, cutting his weekly involvement down to a 1-hour Zoom meeting.

He’s helped contractors go from $500K to $70M and beyond by installing systems.

Fight Smart is the blueprint behind that system.

Built from crawlspaces and corporate, refined in real home service businesses, and proven in the field.

What People Are Saying About Nelly Perez

Explore what others are saying about Nelly’s impact and expertise in business strategy and automation.

I highly recommend Nelly if you’re ready to automate your business, scale up, run ads, etc… Nelson the CEO is highly knowledgeable and super perfectionist. He will have a solution for your business.

Nelly understood me, my vision, and my ideal customer. His team built a beautiful custom sales funnel for each of my businesses to educate my prospects, have a way for the prospects to book their own consultations, and build & train me on a full custom CRM.

Your determination, ‘failure is not an option’ and ‘no excuses’ attitude is infectious and admirable. Your great leadership skills are on display throughout the organization I’ve been fortunate enough to witness you build.

The clear and effective reporting I knew would always be there in the morning, impeccable communication and coming to our meetings overly prepared are standards that we’ve now come to expect out of all of our partners and you really set the bar high!

My experience with Nelson and his team has been nothing short of amazing. They really have a passion for what they do and make sure they explain in detail how they can help you meet your desired goal. I would highly recommend these guys if you’re looking to take your business to the next level.

I just want to say thanks you Nelson and the team for your professionalism, patience and expertise.